Ranbir - Puma Store Design

Ranbir – Puma Store Design

  • Concept design intern. 2013. Identity
  • Objectives. Response to the brief
  • Case study. Aesop shop. Camper
  • Inspiration
  • Doodle how the space might work. Read how people shop. Navigation, where want to go. Play with something. Where they have to go. Does changing the room be part of the design/experience. Trainers?
  • Design principle: signature elements, local influence (look online)
  • Can be more permeable and interactive as in the shopping centre so better security
  • Can edit it more than once or diff stores but same concept
  • Mobile, outpost that’s not in the shop
  • Internal views
  • Pin screen. Can leave a memory behind
  • As display but then part of the fabric
  • Footwear presentation
  • Always drawing the merchandise
  • Deconstructing a big image
  • Model
  • Central merchandising system
  • Lighting rays. Where do people sit etc
  • Zoning principles. What position are you going to see
  • Point of purchase. Attract
  • Use of marketing (POS). Graphics
  • Materials, colour, finishes
  • Sustainable process
  • Folding/cut out – shelving and hanging – free standing.