NRN Designs Talk

Starting a project:

Fully understand the brand, including aspirations

Target market – identify, understand, aspirations

The individual project

Consider the shop’s location. Where in relation to town. How would customers approach (sign, brand etc), first impressions, the locations footfall, or is it a destination shop?

Inside the design

Operational requirements

Ergonomics/points of human contact

Sight lines

Visitor flow and dwell time

Feature displays

Signage – interior and exterior

Lighting

Finishes and materials

Display fixtures

Remember: The space must function as a shop as well as being a representation of the client’s brand. Customer’s aspirations consider your favourite store and why you enjoy shopping there/interacting with the space. Quality not quantity.